The Drontal team has launched a brand new campaign that celebrates the special roles pets play in people’s lives. As part of the campaign they have undertaken research amongst 2,000 cat and dog owners to discover how owning a pet changes behaviour and positively impacts their daily routine.

For example, the study found that 76 per cent of dog owners say their four-legged friend is like a personal trainer that motivates them to take exercise, with one in four (25 per cent) having lost weight since getting their pet; of this group, one in 10 owners have lost half a stone or more.[1]

As part of the Special Roles campaign, the Drontal team have launched a competition to find the nation’s most interesting pets. People can upload their favourite pet photo and explain what it is that makes their pet so important to them. The winner of the Special Roles competition will be chosen on the 31st July by a judging panel including the editors from Your Cat and Your Dog magazine. The lucky winner will receive £500 as well as the chance to appear in their very own Drontal advertorial. The two runners-up will be decided by public vote and will receive £250 worth of vouchers to spend in Pets at Home. Entries to the competition can be submitted here: http://woobox.com/uahgp5

The Special Roles theme is being supported by a new ‘above the line’ campaign that celebrates the role our pets play in our lives. The ad communicates the importance of regular worming with Drontal and includes the tagline: “It’s their job to be special, it’s our job to keep them that way”. The print and TV campaign will run for 2 weeks, from 14th April.

Kathrin Tetzner, part of the campaign team at Bayer said, “The Special Roles campaign for Drontal celebrates the joy, love and humour pets bring to our lives, while reminding owners that it is their responsibility to keep them happy and healthy in whatever role they play. The Special Roles competition will give pet owners nationwide the chance to show off their pet’s special role and help us celebrate a nation of happy and healthy pets.”

For more than 20 years, Drontal has been a leading and trusted animal health worming brand which kills every type of intestinal worm commonly found in UK cats and dogs. To help keep pets at their best, owners should worm them at least every three months.

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[1] Drontal Pet Survey 2014, conducted by One Poll